People are insane for social media. What would you do if you were a general manager for a newspaper or TV station at this point? It seems like simply pooh-poohing it is a dated strategy. What if your advertising salespeople decided to use Linked In to find TV advertising prospects? Would that be too wierd or shrewd?
Why are these TV and radio managers so...blank? They seem to have no coherent response to this macro-trend.
