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Going Greener? How does it Work?
Going green is the buzz word, but how does it work for a printing company that uses a lot of paper and chemicals? Garrett Anderson, owner of Anderson Print Group (Omaha, NE) (http://www.andersonprint.com) shares the steps he took to change his production system to be more environmental friendly. Garrett suggests seeking information from online resources and trade associations to discover how your business can become more green. (http://www.andersonprint.com) View Video
Simple Success Formula – CASH
CASH is the formula for success according to Garrett Anderson, owner of Anderson Print Group (Omaha, NE). Although “Cash is King” and every business needs it to operate, CASH also provides a formula for business success – Capital, Attitude, Solutions, and Help. (http://www.andersonprint.com) View Video
Using Technology to Connect with your Customers
Chris Vilim, owner of CoreTech (Omaha, NE) highlights the different technology tools that business owners can use to increase or decrease their web image. The tools can be very effective and inexpensive for connecting with the customer. (http://www.coretechomaha.com) View Video
Steps to Expanding Business Facilities
Changing business location can be a complicated process. Chris Vilim, owner of CoreTech (Omaha, NE) details the steps his company took to find a new business space. These ideas and considerations may help make your move easier. (http://www.coretechomaha.com) View Video
How to Retail in the 21st Century
Video guest, Russ Daub, owner of Rockbrook Village Shopping Center (Omaha, NE) (http://www.rockbrookvillage.com) compares his shopping center to a rural community’s downtown shopping area. He suggests rural retail stores work together to better compete with the box stores. The Internet should also be a part of the business’ marketing and retail strategy to move product. If located in a mall, the merchants should engage the mall owner to help market the retail stores and drive traffic. (http://www.rockbrookvillage.com) View Video
Key Ingredients to a Successful Retail Start
Russ Daub, owner of Rockbrook Village Shopping Center (Omaha, NE) (hyperlink: http://www.rockbrookvillage.com) provides insights into what makes a successful retailer. Russ has found that successful retailers need good managment, networking and communication skills. They must be able to work well with people and be willing to work very hard. Russ states that having a business plan is crucial to correctly starting the business. Maintaining and following a plan is necessary to keeping that business open. Watch the video for many more insights. (http://www.rockbrookvillage.com) View Video
Developing a Business that Works for You
Leticia Barajas, President of Connections Around the World, LLC (hyperlink: http://www.caworld.net) talks about how and why she started her Hispanic marketing business 15 years ago. Leticia states that communicating about the company and about herself helped the customers feel comfortable and confident in her skills. She also feels that listening and asking questions are crucial to understanding the customer’s need. Leticia attributes her success to doing what she loves to do, carefully choosing customers and creating a meaningful process for both the customer and herself. (http://www.caworld.net) View Video
The Hispanic Market: A Growing Opportunity
One trillion in spending power is a market with lots of potential, according to Leticia Barajas, President of Connections Around the World, LLC (http://www.caworld.net). The Hispanic market is divided into multiple segments based on language use and generation. Leticia provides great insights in market strategies that fit the Hispanic market. To reach the market, companies should design their strategies on relationship building, branding, and festivals. (http://www.caworld.net) View Video
Silicon Prairie – Supporting the Creative Community
Starting a high-tech business is not enough, Dusty Davidson, owner of BrightMix (Omaha, NE) (http://www.brightmix.com) also wanted to support Omaha’s creative community by starting Silicon Prairie News (http://www.siliconprairienews.com). This website is a social network that connects people, builds interest in the region’s entrepreneurial efforts, helps test business ideas, and nurtures the budding talents across the region. Besides connecting the community, Dusty recognizes how this type of social networking can also be a great marketing arm to a company. (www.brightmix.com) View Video
Importance of Brand, Culture & Talent
How do Brand, Culture and Talent all mix together to form a successful company? Dusty Davidson, owner of Brightmix (Omaha, NE) (hyperlink: http://www.brightmix.com) talks about how his company developed its brand based on their ideas, philosophy and people. Maintaining that brand, along with a supportive culture is very important to BrightMix and its people. Its the culture that helps BrightMix recruit and keep the talent needed to grow their business. (http:www.brightmix.com) View Video
