|
|
|
Worry About the Right Things
Evolving a business from a small home space to commercial space requires good management of resources. Jim Hoing, co-owner of WhettStone Business Solutions (Omaha, NE) (http://www.whettstone.com) talks about how they grew their company by investing in people they knew they could work with and count on. Jim says a business owner should worry about finances, not the athestics. Don’t worry about making mistakes, but learn to correct mistakes quickly and honestly for the customer. Be open to adapt and evolve with the clients needs. Use your website as the front door to your company and use it to make money. View Video
Bringing a Food Product to Market
Add value to your farm or business by developing a food product and moving it to market. Jill Gifford, Program Manager at the Food Processing Center (FPC) (http://fpc.unl.edu), University of Nebraska-Lincoln talks about the processes needed to get a food product developed and on the grocery shelf. On the average it takes about one year and at least $35,000 to develop a new food product. Most difficult areas are converting the kitchen recipe to a manufacturing situation and package development that follows regulations and attracts the consumer. Contact the Food Processing Center for additional information (http://fpc.unl.edu). View Video
Using Technology to Connect with your Customers
Chris Vilim, owner of CoreTech (Omaha, NE) highlights the different technology tools that business owners can use to increase or decrease their web image. The tools can be very effective and inexpensive for connecting with the customer. (http://www.coretechomaha.com) View Video
Silicon Prairie – Supporting the Creative Community
Starting a high-tech business is not enough, Dusty Davidson, owner of BrightMix (Omaha, NE) (http://www.brightmix.com) also wanted to support Omaha’s creative community by starting Silicon Prairie News (http://www.siliconprairienews.com). This website is a social network that connects people, builds interest in the region’s entrepreneurial efforts, helps test business ideas, and nurtures the budding talents across the region. Besides connecting the community, Dusty recognizes how this type of social networking can also be a great marketing arm to a company. (www.brightmix.com) View Video
Breaking Through the Social Networking Confusion
Steven Brewer, Marketing and Management Instructor at the College of Saint Mary (Omaha, NE) helps the viewer better understand the different forms of social media, such as facebook and linked-in. Understanding how to use these online networking tools can be an excellent strategy to gain contacts and sales. View Video
Guidelines for Selecting a Good Web Developer
Sally Cohen, owner of E-Growth Marketing (Omaha, NE) provides guidelines on how to select a web developer to best meet your business needs. http://www.egrowthmarketing.com View Video
Blogging to Improve Customer Relations
Sally Cohen, owner of E-Growth Marketing (Omaha, NE) shares her experience on how businesses can use blogging to enhance their customer relations and marketing efforts. http://www.egrowthmarketing.com View Video
Search Engine Optimization
Shannon and Travis Filing, owners of Transformation Marketing (Panana, NE) describes Search Engine Optimization and how it helps a company get their website noticed by the search engines and ultimately by potential customers. http://transformationmarketing.com/ View Video
Virtualization and the Office Structure
Are you wanting to find an efficient design for a virtual business? Andy Hawkins and Tony Cody, owners of Concentric Corp. (Omaha, NE) (http://concentriccorp.com) describe the unique services they provide to small businesses that want remote or teleworking options. As a service, virtualization allows businesses to invest less in equipment and software and yet still have the same capabilities. Find out more. http://concentriccorp.com/ View Video
Working in a Partnership, Start-up Strategies
Living the dream and making it happen. Andy Hawkins and Tony Cody, owners of Concentric Corp. (Omaha, NE) (http://concentriccorp.com) share the secrets to their successful partnership. They focus on dividing responsibilities and capitalizing on their individual skills. Andy and Tony talk about the process they took to get their technology business started. Key factors included family support, outside advise and working with an accountant on financing options. http://concentriccorp.com/ View Video
