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A Lifetime Experience of Farmers’ Markets
Robert and Ruth Johnson, owners of Johnson Farm Vegetables and Melons (North Bend, NE) share their 25 years of experience with Farmers’ Market. First step is to prepare the produce and package according to the sell, bulk or pre-packaged. Rent vending space by the season so people know where you are located each week at the market, bring own tent for cover. Price is set by comparison with retail stores or other market vendors. Customers vary – young and old, high and low incomes, ethnic groups. Customers are curious how product is raised and where it comes from. It’s important to establish a relationship with customers. Provide value and share recipes with customers. Information on available produce and a new recipe is add to their website each week. (http://johnsonfarmnebraska.com) View Video
Produce Measurement Regulations at Farmers’ Markets
Steve Malone, Administrator of the Nebraska Department of Agriculture Weights and Measures Division, shares the “how-to” on correctly packaging produce for a farmers’ market. If selling products by weight, the producer must have an authorized scale. Contact the Department of Ag for approved scales. Two options for selling produce: (1) sell from bulk, no packaging required. Customers select the product they want which is then weighed and priced according to the weight. (2) pre-packaged by weight. The packaging must have a label or placard that states the quality and price. Only one method can be selected for each product sold. For more information contact 402.471.4292 or http://www.agr.ne.gov/division/wam/wam.htm. A University of Nebraska publication on Weights and Measures is also available here. View Video
Art, Design and Business
Sally Buss, owner of Sally Buss Sculpture and Art (Heartwell, NE), is a creative person who specializes in transforming mundane farm implements into treasured works of art. Art, like innovation, is an experiment that requires flexibility in the original plan. Flexible planning is also required when owning an artisan business. Sally developed a business plan to help guide her and keep her finances on track. Having went through the NebraskaEDGE business training, Sally developed greater confidence in how she was managing her business operations. (http://www.sculpturesbysally.com) View Video
Expanding Capacity with Interns
Dan Shundoff, Owner/President of Intellicom, Inc. (Kearney, NE) expands the capacity of his business through internships. By working with the nearby University, Dan developed an internship program that works for his business. More than 50% of the current staff had, at one time in their career, participated in the internship program. It’s hard work to provide a high quality experience for the students. First step is to build a job description with a start and end point. Once the task is completed and the credit hours reached, the internship is over. Interns with exceptional quality are then identified and hired as staff within the company. (http://www.intellicominc.com) View Video
Value of Technology Applications
Dan Shundoff, Owner/President of Intellicom, Inc. (Kearney, NE) states that technology is the competitive edge small businesses need. Having the correct line of business application for your industry is mission critical. These industry-specific software programs help to run the company, sales, and management of people. The key is getting value out of the investment and customizing it to your needs. Decide how critical the immediacy of communication is and purchase accordingly. Software and hardware, including mobile devices, need to provide business value and purpose. Use of virtual services help to reduce annual techology investments and allows businesses to pay for services monthly. (http://www.intellicominc.com) View Video
Systems Build Businesses
Peter Fink started Certified Transmission 30 years ago in Omaha, NE. He has steadily built the company from one repair business to 15 retails stores, two manufacturing plants, and 15 distributors. Peter quickly learned that standardization was key to duplicating his business, from cross-training employees to consistent suppliers and uniform procedures. In a good system, employees must be able to routinely repeat the process. Although systems are costly, it does allow the company to offer higher quality products and reach efficiencies. Peter believes in sharing business information and performance results with employees for accountability and buy-in. (http://www.certifiedtransmission.com). View Video
Share Your Vision with Employees
Janet Walker, President and CEO, J. Walker Associates, Inc. (Omaha, NE) discusses with Lynn Hinderaker questions surrounding company culture, leadership, management styles and the hiring of employees that fit with the company. Janet suggests you help employees buy in to the vision by providing an emotional connection – be willing to express your vision or the dream that drives you to succeed. As a business leader, you need to tell your story, don’t assume the employees embrace the vision. The management style and cultural values of the organization also needs to be translated into “this is how we do things.” When interviewing potential employees, detail your values and management style to the candidate so that they too can decide whether they fit with your company. View Video
Tips for Hiring that First Employee
Janet Walker, President and CEO, J. Walker Associates, Inc. (Omaha, NE) highlights key steps a business owner should take when hiring the first employee. 1) Define what success looks like for that position. Keep in mind that you are not hiring co-workers, but employees that need defined roles. 2) Articulate the details and identify what you want to them to do and how they are to do it. 3) See yourself as a leader/manager of the organization. 4) Don’t get caught up in first impressions, watch and listen to what the candidate says. 5) Past performance can predict future performance, pay attention to job skills. 6) Let the candidate ask questions. 7) Don’t make any promise until after all are interviewed. View Video
The Emotional Side of Business Leadership
Jim Meier, President of Training and Consulting Connection (Omaha, NE) highlights three factors for success: believe in yourself; really, really want it; and do the work, both physically and mentally. Self-knowledge is an important factor as is leadership. You can be the visionary leader, the networking, collaborative leader, or the operational leader. Most people don’t possess all three leadership skills so you need to find others who help fill the void. Find someone you trust for advice and in turn, be coachable. Find people who can help you clarify your ideas, challenge or confront your concepts and nurture your soul. (www.tccomaha.com) View Video
Motivating Your Sales Force
Keeping a global sales force motivated can be difficult. Gene Beckman, President of Management Communication Services, Inc. talks about their strategies for assisting a global sales force. MCS, Inc. uses a business model that provides for employee autonomy coupled with assistance to help the employees succeed in meeting individual and corporate goals. Keys for motivation are enabling your employees, having the employees buy into the goals, and showing them how they are integral to the process. People need to understand where they have been successful and what value they have and are capable of providing to the customer. (www.mcsit.com) View Video
