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Green Industry is Still Evolving
Michael Shonka, owner of Solar Heat & Electric (Omaha, NE), provides insight into renewal energy opportunities in Nebraska. Tax credits are available to help homeowners and businesses install solar panels, etc. to reduce electric consumption. (Check with the IRS to verify that these tax credits are still available). In Nebraska, space and water heating are the two largest needs which can be met by a solar-electric system. Like most states, Nebraskans now have net-metering which allows entities to sell electricity to and buy from the electrical grid. Wind energy is still evolving for urban use but does work well for rural areas. Technology is still evolving for the ethanol and methane industry. The challenges are applicability and financing. (http://www.solaromaha.com) View Video
A Lifetime Experience of Farmers’ Markets
Robert and Ruth Johnson, owners of Johnson Farm Vegetables and Melons (North Bend, NE) share their 25 years of experience with Farmers’ Market. First step is to prepare the produce and package according to the sell, bulk or pre-packaged. Rent vending space by the season so people know where you are located each week at the market, bring own tent for cover. Price is set by comparison with retail stores or other market vendors. Customers vary – young and old, high and low incomes, ethnic groups. Customers are curious how product is raised and where it comes from. It’s important to establish a relationship with customers. Provide value and share recipes with customers. Information on available produce and a new recipe is add to their website each week. (http://johnsonfarmnebraska.com) View Video
Produce Measurement Regulations at Farmers’ Markets
Steve Malone, Administrator of the Nebraska Department of Agriculture Weights and Measures Division, shares the “how-to” on correctly packaging produce for a farmers’ market. If selling products by weight, the producer must have an authorized scale. Contact the Department of Ag for approved scales. Two options for selling produce: (1) sell from bulk, no packaging required. Customers select the product they want which is then weighed and priced according to the weight. (2) pre-packaged by weight. The packaging must have a label or placard that states the quality and price. Only one method can be selected for each product sold. For more information contact 402.471.4292 or http://www.agr.ne.gov/division/wam/wam.htm. A University of Nebraska publication on Weights and Measures is also available here. View Video
Share Your Vision with Employees
Janet Walker, President and CEO, J. Walker Associates, Inc. (Omaha, NE) discusses with Lynn Hinderaker questions surrounding company culture, leadership, management styles and the hiring of employees that fit with the company. Janet suggests you help employees buy in to the vision by providing an emotional connection – be willing to express your vision or the dream that drives you to succeed. As a business leader, you need to tell your story, don’t assume the employees embrace the vision. The management style and cultural values of the organization also needs to be translated into “this is how we do things.” When interviewing potential employees, detail your values and management style to the candidate so that they too can decide whether they fit with your company. View Video
Tips for Hiring that First Employee
Janet Walker, President and CEO, J. Walker Associates, Inc. (Omaha, NE) highlights key steps a business owner should take when hiring the first employee. 1) Define what success looks like for that position. Keep in mind that you are not hiring co-workers, but employees that need defined roles. 2) Articulate the details and identify what you want to them to do and how they are to do it. 3) See yourself as a leader/manager of the organization. 4) Don’t get caught up in first impressions, watch and listen to what the candidate says. 5) Past performance can predict future performance, pay attention to job skills. 6) Let the candidate ask questions. 7) Don’t make any promise until after all are interviewed. View Video
Importance of Agricultural Tax Planning
Tina Barrett, Executive Director of the Nebraska Farm Business, Inc. discusses farm tax issues common to farm operations. Minimizing the tax burden is critical to a farm business. Planning one to two years ahead helps the producer situate themselves so they are not paying for more taxes than necessary. Read more
