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Here come the U-Boomers!
As I was scanning the Internet today, I came across an interesting article about U-boomers. Like most of us, I had heard about the infamous baby boomers, but U-boomers? Now, that is something new. According to David Court and Diana Farrell of McKinsey and Company, an international marketing research firm, U-boomers are the next big opportunity for consumer companies. Read more