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The Hispanic Market: A Growing Opportunity

Posted on | August 14, 2009 | No Comments

One trillion in spending power is a market with lots of potential, according to Leticia Barajas, President of Connections Around the World, LLC (http://www.caworld.net). The Hispanic market is divided into multiple segments based on language use and generation. Leticia provides great insights in market strategies that fit the Hispanic market. To reach the market, companies should design their strategies on relationship building, branding, and festivals. (http://www.caworld.net) View Video

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