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Which is Best: Nimble or Powerful

Posted on | August 10, 2009 | No Comments

Given the state of our economy right now, would you rather be a very small company or a very large company? When I interview small business  owners and advisors on NBS (NxBizSuccess.com), I wonder how they would  adapt to this turbulent situation if they were running GE, for  instance. Would they fare any better than Jeff Immelt, who has a very  
drawn look on his face these days?If you’re small, you should be extra-nimble. It should be easier to  test a new product than if you are a large company. But large  companies have resources. Industry association leaders pay extra  attention to them, so they hear about new trends faster than their  small competitors. For instance, P&G has created a world wide  ‘innovation network,’ linking them to scientists, cool hunters and  even street vendors around the world. This allows them to pick and  choose among cutting edge trends as they emerge on the fringe of  society.

If you had maximum freedom, would you choose to run a biggie – where  established practices would slow you down, but you might eventually  make a huge difference – or a start up, where you may toil forever in  obscurity, no matter how good your leadership or product is?

Weigh in! Join the NBS blog community and make a difference right  here, right now.

Lynn Hinderaker, Host, NxBizSuccess video training series

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