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Jim Collins: How to Thrive in 2009

Posted on | October 21, 2009 | No Comments

By Bo Burlingham | Apr 1, 2009 Inc. Magazine

As part of our (Inc. Magazine’s) 30th-anniversary issue, Inc. asked Jim Collins, author of Good to Great and Built to Last, what we might expect in the next 30 years. His answer: uncertainty, chaos, turbulence, and risk. In other words, it’s not a bad time to be an entrepreneur.

You would be hard pressed to find two individuals more determined to uncover the secrets of business success than Jim Collins and Bo Burlingham. Collins is the author of the best-selling business books Built to Last and Good to Great, both of which address this simple but vexing question: Why do some companies become great while others flounder? Burlingham, an editor-at-large of Inc., has spent his career pondering the same question. The author of Small Giants and co-author of The Knack (with Inc. columnist Norm Brodsky), as well as two books with open-book-management guru Jack Stack, Burlingham joined the magazine’s staff in 1983 and has developed an unmatched ability to get inside some of the nation’s most fascinating organizations. For Inc.’s 30th anniversary, we decided to bring these two business thinkers together for a conversation that would serve as a kind of state-of-the-entrepreneurial nation — examining where we have been, where we are, where we are headed, and what it will take to succeed once we get there. Burlingham met with Collins at his research firm, the ChimpWorks, in Boulder, Colorado. An edited transcript of the conversation follows.

For more of this article, simple click on the author below.

By Bo Burlingham | Apr 1, 2009 Inc. Magazine

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